A powerful tactic in this election campaign is the use of videos posted on candidates’ Facebook pages or on YouTube. These video are used to both praise the virtues of one’s own political party while also slinging dirt at rival parties. Most of the time, the “candidates/actors” try to employ humor and other catchy techniques in the hope that the video will go viral, affect the public in a positive way, and ultimately secure their political party more votes. While the videos are great topics of conversation, the question remains whether these videos really have an influence on the Israeli public and if so, to what extent?
Here are some of the videos that have played a starring role in this election:
- “Meet the ‘Bibi’ Sitter” has been viewed by more than a million people, and was featured in The New York Times and on The Daily Show with Jon Stewart. The video has Netanyahu posing as a babysitter, sending the message to viewers that he is the only competent “babysitter” to watch over Israel’s children.
- Habayit Hayehudi’s video, “Stop Apologizing. Be Proud” starring party leader Naftali Bennett sends the message to the Israeli electorate that Israel needs to stop apologizing for its right to exist.
- Meretz responded to the Bayit Yehudi video with one of its own.
- Shas’s video highlighting Israel’s “invisible” lower class sends the message that the lower class—the non-middle class—deserves representation.
- The Zionist Union also released their own video, declaring that jokes should not be made about Israel’s economic crisis
- Netanyahu’s campaign posted a video on his Facebook page in an attempt to preempt the state comptroller’s report that he spent excessive funds. The video shows the official residence of the prime minister, and portrays it in a decrepit light. The video has since been taken down.
Check out this New York Times article for more commentary and links to even more campaign videos: http://www.nytimes.com/2015/02/20/world/middleeast/in-online-videos-israeli-candidates-pursue-likes-and-votes.html?_r=0